How We Work
A unified process across all services. Transparent, systematic, and outcome-focused.
One Process, Every Service
Whether we're building a website, optimizing for search, automating workflows, or running ads—our process is the same. It's designed for clarity, accountability, and results.
This consistency means fewer surprises, clearer timelines, and better outcomes. You always know what phase we're in and what comes next.
Discovery
We start by understanding your goals, challenges, audience, and success metrics. No assumptions—just questions and listening.
Strategy & Architecture
We design the system—tech stack, content structure, campaign architecture, or automation workflow. Everything is mapped before execution.
Execution & Iteration
Systematic development with regular check-ins. Transparent progress, no surprises, and continuous feedback loops.
Launch & Optimization
We deploy to production, monitor performance, and iterate based on real data. Optimization is ongoing, not a one-time event.
Phase 1: Discovery
Goal: Understand the problem and define success.
What we do: Ask questions, review existing work, map goals, identify constraints, and define what success looks like.
What you get: Clarity on the problem, scope, and approach. No guesswork.
Typical duration: 1-2 weeks depending on project complexity.
Phase 2: Strategy & Architecture
Goal: Design the system before building it.
What we do: Create wireframes, content architecture, campaign structures, or automation workflows. Choose the right tools and tech stack. Plan for integration.
What you get: A clear roadmap. You'll know what's being built, how it works, and why.
Typical duration: 1-3 weeks depending on project scope.
Phase 3: Execution & Iteration
Goal: Build, test, and refine.
What we do: Develop the website, create the content, build the automation, or launch the campaigns. Regular check-ins to show progress and gather feedback.
What you get: Transparent progress updates. No black box development.
Typical duration: Varies widely based on scope (2-12 weeks for most projects).
Phase 4: Launch & Optimization
Goal: Deploy and continuously improve.
What we do: Launch to production, monitor performance (Core Web Vitals, conversions, rankings, ROI), and iterate based on real data.
What you get: A live system that improves over time. Data-driven insights and ongoing optimization.
Typical duration: Ongoing (monthly optimization or project-based handoff).
Principles We Follow
Transparency over surprises. You'll always know what we're working on, why, and what's next.
Systems over tactics. We design for integration, not isolated deliverables.
Data over opinions. We optimize based on metrics, not assumptions.
Clarity over complexity. Simple solutions that work beat complex ones that don't.
Ready to Start?
Let's begin with Discovery. We'll understand your goals and design a process that works for you.